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Consultant en marketing à Salamanca

Consultant en marketing
à Salamanca.

Université historique (USAL, la 8e plus ancienne au monde, ensemble monumental UNESCO), nœud de santé de référence régionale (Hôpital Universitaire), agroalimentaire avec labels d'origine (DOP Guijuelo) et un cluster biotech autour du CIC et du Parc des Sciences. Je travaille avec des spin-offs universitaires, des producteurs de jambon ibérique bellota et des services pour l'écosystème de santé.

Le marché à Salamanca

Université, santé et agroalimentaire avec une marque mondiale.

Salamanca has four well-defined economic engines: the University (USAL, founded in 1218, the world's eighth oldest and a UNESCO ensemble), the University Hospital as the healthcare reference of western Castile and León, the Iberian ham agri-food industry with DOP Guijuelo (Joselito, Beher, Sánchez Romero Carvajal among global brands) and a biotech cluster linked to CIC, the Science Park and the National DNA Bank.

I work with university spin-offs at seed and growth stage, with acorn-fed Iberian producers who need to differentiate within the DOP itself, and with services for the healthcare ecosystem (clinics, laboratories, medical distribution) that leverage Salamanca's appeal as a friendly city for qualified professionals.

Services que je propose à Salamanca

Stratégie, exécution et accompagnement.

Même méthode et rigueur que j'applique dans d'autres territoires Salamanca and the surrounding area, complemented by remote sessions when needed.

Secteurs avec lesquels je travaille à Salamanca

Secteurs les plus demandés à Salamanca.

01

Higher education USAL and postgraduate offer

02

Health (University Hospital, clinics, medical services)

03

Iberian agri-food DOP Guijuelo

04

Biotechnology (CIC, Science Park, BNADN)

05

Automotive and metalwork (Mirat, Los Villares estate)

06

Cultural tourism and Spanish language teaching

Real business fabric

Sectors I know well in Salamanca.

Salamanca is not only university: it combines a regional healthcare node, agri-food with global brands and a growing biotech cluster. These are the five fronts where I have worked most.

Higher education USAL and the postgraduate ecosystem

The University of Salamanca is the world's eighth oldest university, eight centuries old, and a brand asset few European universities can match. Its postgraduate offer, Spanish-for-foreigners schools and affiliated centres (Pontificia, IEB) generate an educational ecosystem receiving international students year-round.

My work here goes through two channels: helping private training centres (master's degrees, business schools, Spanish academies) capture international students without cannibalising the USAL brand, and working with university spin-offs on their market entry (positioning, corporate customer acquisition, differential narrative against Madrid startups).

Health: University Hospital and associated medical services

Salamanca University Hospital is the oncology and transplant reference of western Castile and León, and around it grows a belt of private clinics, laboratories, medical distribution and services for the pharmaceutical sector. Proximity to BNADN and oncology research groups makes Salamanca a non-obvious but real node.

I work with private clinics on patient acquisition combining the city as an asset (Salamanca attractive for long treatments) with specialisation (not competing on generalities but on niches: paediatric surgery, reproduction, oncology). And with B2B medical services on positioning against the public hospital buyer.

DOP Guijuelo: acorn-fed Iberian as a global brand

DOP Jamón de Guijuelo concentrates the most recognised brands of global Iberian: Joselito, Beher, Sánchez Romero Carvajal, Embutidos Fermín. It's a DOP with consolidated premium narrative in Japan, the US and Arab markets, but with an internal challenge: how does a mid-sized producer differentiate without Joselito's budget?

My work with mid-sized Guijuelo producers (5-15 M€ turnover) is very concrete: finding the narrative angle that holds premium price without imitating the leader, building packaging and digital communication consistent with international HORECA, and opening conversations with gourmet distribution in the US and Asia without exhausting the sales team.

Biotechnology (CIC, Science Park, National DNA Bank)

USAL's Cancer Research Centre (CIC), the Science Park and the National DNA Bank configure a Salamanca biotech cluster combining basic science with applied spin-offs. It's a small ecosystem but with high-impact publications and connection to global pharma.

My work with Salamanca biotech spin-offs is on market entry: how to tell a deeply technical technology to a non-technical buyer (corporate, pharma, hospitals) without jargon, how to build the first pilot sales round before seeking Series A, how to work LinkedIn and sector events with a contained budget.

Salamanca · university + Iberian + biotech

The world's eighth oldest university and the most recognised ham DOP.

Consultant en marketing à Salamanca - Ángel Ortega Castro SALAMANCA CASTILLA Y LEÓN
Questions fréquentes

Ce que l'on me demande le plus sur le travail à Salamanca.

Do you work with USAL spin-offs?+

Yes, especially at the market entry phase. The university offers good scientific and technical training, but the founding team tends to be very technical and needs support in positioning, first commercial pipeline and corporate narrative.

Do you handle DOP Guijuelo projects?+

Yes. I work with mid-sized DOP producers who need to differentiate without Joselito's budget. The challenge is building one's own premium narrative without copying, and opening the international HORECA channel without exhausting the sales team.

Do you work with clinics and private medical services?+

Yes. Salamanca as a city works very well for long treatments (oncology, reproduction, paediatric surgery), and that gives private clinics room to combine clinical specialisation with patient experience. I work on positioning and digital acquisition.

Do you also cover Ciudad Rodrigo and Béjar?+

Yes. Although most of the work concentrates in Salamanca city and Guijuelo, I take on projects from Ciudad Rodrigo (crafts, border tourism) and Béjar (traditional textiles in reconversion). Combination of initial in-person visit and remote follow-up.

Do you work with Spanish-for-foreigners schools?+

Yes. It's a very specific Salamanca niche with international competition (Madrid, Granada, Barcelona). The challenge is capturing international students without cannibalising the USAL brand or competing on price with cheaper schools.

Parlons-en

Votre entreprise est-elle à Salamanca ?

Première session offerte, sans argumentaire commercial. En présentiel à Salamanca ou en vidéo. Si le courant passe, proposition finale sous 5 jours.

Questions fréquentes

Do you work with USAL spin-offs?

Yes, especially at the market entry phase. The university offers good scientific and technical training, but the founding team tends to be very technical and needs support in positioning, first commercial pipeline and corporate narrative.

Do you handle DOP Guijuelo projects?

Yes. I work with mid-sized DOP producers who need to differentiate without Joselito's budget. The challenge is building one's own premium narrative without copying, and opening the international HORECA channel without exhausting the sales team.

Do you work with clinics and private medical services?

Yes. Salamanca as a city works very well for long treatments (oncology, reproduction, paediatric surgery), and that gives private clinics room to combine clinical specialisation with patient experience. I work on positioning and digital acquisition.

Do you also cover Ciudad Rodrigo and Béjar?

Yes. Although most of the work concentrates in Salamanca city and Guijuelo, I take on projects from Ciudad Rodrigo (crafts, border tourism) and Béjar (traditional textiles in reconversion). Combination of initial in-person visit and remote follow-up.

Do you work with Spanish-for-foreigners schools?

Yes. It's a very specific Salamanca niche with international competition (Madrid, Granada, Barcelona). The challenge is capturing international students without cannibalising the USAL brand or competing on price with cheaper schools.

Références : AENOR · BOE · ISO