If your company has put GPT, Claude or Gemini inside a product of its own — a chatbot, an assistant that drafts reports, a scoring tool that helps decide something about a person — you probably assume the AI Act's obligations on these models are OpenAI's, Google's or Anthropic's problem. Partly true. But there is an exact point where that responsibility jumps to your own company, and most SMEs integrating generative AI into their software have never checked it.

This article explains what a GPAI model (or "foundation model") actually is, what its providers must do since 2 August 2025, what the Code of Practice most large labs have signed covers, and — most importantly for thousands of Spanish and European SMEs — when simply building a product on top of GPT, Claude or Gemini turns you, not the lab that trained the model, into a provider with obligations of your own.