I work as a marketing, compliance and digitalisation consultant based in Valladolid. Here the challenge is not a lack of industry but the opposite: Valladolid is Spain's automotive capital and a heavyweight in agri-food, with a fabric of suppliers and technical SMEs that sell their parts very well but communicate their brand very little. My work is to ensure that industrial muscle translates into a digital presence, regulatory compliance and lead generation worthy of what they already manufacture.
I work as a marketing, compliance and digitalisation consultant based in Valladolid. Here the challenge is not a lack of industry but the opposite: Valladolid is Spain's automotive capital and a heavyweight in agri-food, with a fabric of suppliers and technical SMEs that sell their parts very well but communicate their brand very little. My work is to ensure that industrial muscle translates into a digital presence, regulatory compliance and lead generation worthy of what they already manufacture.
Valladolid is Spain's leading car-manufacturing city. Around the plants of Renault, Horse Powertrain (the Geely-Renault joint venture that took over engine and powertrain manufacturing in 2023), Iveco and Michelin lives a huge ecosystem of ancillary companies: stamping, plastic injection, logistics, engineering, industrial maintenance and technical services. The Renault group's Valladolid and Palencia plants have produced more than 19 million vehicles to date.
The recurring problem of this ancillary fabric is that it sells through relationships and technical catalogues, yet barely exploits its brand. For a company aiming to enter a manufacturer's supply chain (Tier 1 or Tier 2) or to export, a clear multilingual B2B website, verifiable capability sheets and a solid digital reputation are now part of the approval process. That is where I bring industrial content strategy, positioning and the compliance foundation a corporate client expects before signing.
Valladolid's second pillar is agri-food. The province is home to leading companies such as Quesos Entrepinares, which billed more than 720 million euros in 2025 and produces 104 million kilos of cheese, alongside a web of wineries (Rueda, Cigales, Ribera del Duero), flour mills, meat firms and canneries. The city is also driving a major agri-food logistics hub with planned investment of 273 million euros through to 2050.
For these companies, marketing means competing on the shelf and in exports: product branding, labelling and origin storytelling, B2B and B2C e-commerce, and communication that defends the value of "made in Castile" without lapsing into cliché. I design strategies that connect the product's real quality with the right channel and consumer, and that sustain long-cycle sales to distribution and the hospitality trade.
Beyond its two big sectors, Valladolid is betting on technology, digital and video games as strategic areas, alongside the pharmaceutical sector (represented by groups such as Gadea, specialising in steroid hormones, in the Boecillo technology park). This is a profile of young companies, with a digital or R&D product, that need to position themselves quickly and win talent and clients beyond the province.
For these businesses I work on digital lead generation (content, positioning, owned channels), employer branding and a polished web experience. And, almost always, compliance: a tech company that handles data or aspires to public contracts needs GDPR and information security well resolved from the start, not as a patch.
In Valladolid, compliance opens commercial doors. A supplier wanting to enter the supply chain of Renault, Iveco or a large distributor, or aspiring to contracts with the Junta de Castilla y León or the City Council, has to demonstrate good order: real legal texts (not templates), a record of processing activities and cookies compliant with the GDPR, and usually a path towards ISO 9001 (quality), ISO 27001 (information security) or the ENS (Spain's National Security Framework) when public procurement is involved. I set it out in phases, with a documentation system that is actually used day to day.
I support the digitalisation of Valladolid SMEs through two routes: Kit Digital (website, e-commerce, social media management, cybersecurity, electronic invoicing) and Kit Consulting (advice on digitalisation strategy, artificial intelligence or cybersecurity). The aim is not to "spend the voucher", but to fit the grant within a plan that makes sense for your business and keep the justification from getting stuck. Valladolid City Council also maintains its own grant lines for newly created companies. It is worth checking the deadlines of each call on official sources before committing to anything.
Yes. I am based in Valladolid and work in person across the city and province, as well as working remotely with the rest of Spain and with the Canary Islands. For new projects I usually combine an initial in-person meeting with remote follow-up.
More than it might seem. Valladolid's ancillary companies sell well technically but communicate little about their brand. A clear multilingual B2B website, verifiable capability sheets and a digital reputation are now part of the approval process when you want to enter a manufacturer's supply chain or to export. I work on that industrial positioning.
Yes. Agri-food is one of the province's pillars, with leaders such as Quesos Entrepinares and a strong winery sector (Rueda, Cigales, Ribera del Duero). I help these companies with product branding, labelling and origin storytelling, e-commerce and communication geared towards distribution, the hospitality trade and exports.
Because they open commercial doors. A supplier wanting to enter the supply chain of Renault or Iveco, or to aspire to contracts with the Junta de Castilla y León or the City Council, usually needs to demonstrate good order with ISO 9001, ISO 27001 or the ENS (Spain's National Security Framework). I set it out in phases, with documentation that is genuinely used.
Yes, both are available to SMEs and the self-employed in Castile and León. The aim is not simply to spend the voucher, but to fit the grant within a plan that makes sense for your business and to keep the justification watertight. Valladolid City Council also maintains its own lines for newly created companies. It is worth checking the current deadlines.
The regulatory framework of Castile and León is shared, but the fabric changes. Valladolid carries enormous weight in automotive and high-volume agri-food; Burgos combines food, chemicals and tourism; Salamanca revolves around the university, the life-sciences sector and Guijuelo's Iberian pork. I adapt the strategy to the specific city; I do not apply a template.
First session free of charge, no sales pitch. In person in Valladolid or video, whichever you prefer. If we fit, closed proposal within 5 days.
Yes. I am based in Valladolid and work in person across the city and province, as well as working remotely with the rest of Spain and with the Canary Islands. For new projects I usually combine an initial in-person meeting with remote follow-up.
More than it might seem. Valladolid's ancillary companies sell well technically but communicate little about their brand. A clear multilingual B2B website, verifiable capability sheets and a digital reputation are now part of the approval process when you want to enter a manufacturer's supply chain or to export. I work on that industrial positioning.
Yes. Agri-food is one of the province's pillars, with leaders such as Quesos Entrepinares and a strong winery sector (Rueda, Cigales, Ribera del Duero). I help these companies with product branding, labelling and origin storytelling, e-commerce and communication geared towards distribution, the hospitality trade and exports.
Because they open commercial doors. A supplier wanting to enter the supply chain of Renault or Iveco, or to aspire to contracts with the Junta de Castilla y León or the City Council, usually needs to demonstrate good order with ISO 9001, ISO 27001 or the ENS (Spain's National Security Framework). I set it out in phases, with documentation that is genuinely used.
Yes, both are available to SMEs and the self-employed in Castile and León. The aim is not simply to spend the voucher, but to fit the grant within a plan that makes sense for your business and to keep the justification watertight. Valladolid City Council also maintains its own lines for newly created companies. It is worth checking the current deadlines.
The regulatory framework of Castile and León is shared, but the fabric changes. Valladolid carries enormous weight in automotive and high-volume agri-food; Burgos combines food, chemicals and tourism; Salamanca revolves around the university, the life-sciences sector and Guijuelo's Iberian pork. I adapt the strategy to the specific city; I do not apply a template.