I work as a marketing, compliance and digitalisation consultant with an in-person base in Las Palmas de Gran Canaria and support across the rest of the island. My approach here is not the same as on the mainland: a Gran Canaria SME operates under the Canary Islands Economic and Fiscal Regime (REF), invoices with IGIC (Canary Islands indirect tax, which replaces mainland VAT) instead of VAT, and can qualify for its own incentives such as the ZEC (Canary Islands Special Zone, a low-tax regime) or the Canary Islands Investment Reserve (RIC). That changes how a campaign is budgeted, how a grant is presented, and how a website's legal texts are written. I help you make sure that your marketing, brand and regulatory compliance fit with that fiscal reality, rather than working against it.
I work as a marketing, compliance and digitalisation consultant with an in-person base in Las Palmas de Gran Canaria and support across the rest of the island. My approach here is not the same as on the mainland: a Gran Canaria SME operates under the Canary Islands Economic and Fiscal Regime (REF), invoices with IGIC (Canary Islands indirect tax, which replaces mainland VAT) instead of VAT, and can qualify for its own incentives such as the ZEC (Canary Islands Special Zone, a low-tax regime) or the Canary Islands Investment Reserve (RIC). That changes how a campaign is budgeted, how a grant is presented, and how a website's legal texts are written. I help you make sure that your marketing, brand and regulatory compliance fit with that fiscal reality, rather than working against it.
Most marketing suppliers work with the mainland model in mind: 21% VAT, national grants without nuance, and generic legal templates. In Gran Canaria that creates friction. The IGIC has a standard rate of 7% (compared with 21% VAT), governed by Law 20/1991 within the REF, which changes how you calculate the real cost of a campaign, a SaaS tool contracted from outside the archipelago, or an advertising investment. When I budget for a company in Las Palmas I do it with the correct tax, with no surprises on the invoice or on the Form 420 return.
My work consists of aligning three areas that almost no one integrates: brand and lead generation (still heavily underused in Gran Canaria), regulatory compliance (GDPR, ISO, ENS if there are public-administration contracts) and grant-funded digitalisation, where the Canary Islands IGIC nuance is decisive in making the grant add up.
Gran Canaria concentrates 54% of the archipelago's blue economy, with output close to 1.9 billion euros. The Port of La Luz and Las Palmas is the engine: ship repair (the island accounts for around 90% of that regional activity), port services, frozen fishing, Atlantic logistics and food processing. Around it lives an ecosystem of ancillary companies, importers, customs agencies and technical services that rarely make the most of their brand or website as they should.
For these businesses, marketing isn't pretty brochures: it's positioning yourself as a reliable supplier to shipping lines, insurers and international operators, with a multilingual website, clear service pages and a digital reputation that sustains long-cycle B2B sales. That's where I bring strategy, content and the compliance foundation (GDPR, terms of service) that a corporate client demands before signing.
Alongside the port lives a Las Palmas of services, urban retail and city-and-beach tourism (Las Canteras). In recent years the island has established itself as a destination for digital nomads: their average stay is around two or three months, compared with under nine days for the conventional tourist, which generates sustained spending and an audience with high purchasing power and a strongly digital profile.
This opens up concrete opportunities for boutique hotels, co-working spaces, hospitality, clinics, language schools and professional services: content in English and German, search engine reputation, lead generation through owned channels (email, community) and a polished digital experience. I design strategies built for that long-stay visitor, not for the classic holiday package.
Two REF schemes shape the strategy of many Gran Canaria companies and are worth bearing in mind from day one:
I'm not your tax adviser — that role belongs to your accountancy firm — but I do coordinate marketing and digitalisation with these schemes: for example, an investment in a website, software or equipment can qualify as a way of deploying the RIC, and that's worth being clear about before you contract anything.
In Las Palmas I treat compliance as a lever of trust, not as a formality. For a website or online shop: genuine legal texts (not templates), a record of processing activities and cookie consent in line with the GDPR. For companies aiming to win public-administration contracts or large clients: preparation towards ISO 9001, ISO 27001 or the ENS (Spain's National Security Framework). I set it out in phases, with a documentation system that is genuinely used, not a binder that only appears at the audit.
I support the digitalisation of Gran Canaria SMEs through two routes: Kit Digital (website, e-commerce, social media management, cybersecurity) and Kit Consulting (advice on strategy, AI or cybersecurity). The Canary Islands nuance is important: in the Canary Islands the digitalisation agent's invoice carries IGIC at 7%, not VAT, and that affects how the grant amount is justified. I tie it down properly from the start so that the grant covers what was planned and the justification doesn't get stuck. Always check the current calls and deadlines in the official sources before committing.
Yes. I have an in-person base in Las Palmas de Gran Canaria and serve the rest of the island, as well as working remotely with the rest of the archipelago and of Spain. For new projects I usually combine an initial in-person meeting with remote follow-up.
Yes, and it's worth taking into account. The IGIC has a standard rate of 7% compared with the 21% VAT on the mainland. That changes the real cost of services and tools and the way budgets are drawn up. I calculate it with the correct tax from the start so there are no mismatches in your accounts or on the Form 420 return.
Yes. Kit Digital and Kit Consulting are available to small businesses and self-employed people in the Canary Islands. The main difference is that the digitalisation agent invoices with IGIC at 7%, not VAT, which affects how the grant is justified. It's best to plan this properly from the start and always check the deadlines of the current call.
The ZEC reduces corporation tax to 4% for newly registered entities that meet the requirements, and the RIC allows you to reduce the tax base by investing in the archipelago. An investment in a website, software or equipment can qualify as a way of deploying the RIC. I don't replace your tax adviser, but I coordinate the project so that it fits with these schemes.
Yes. It's one of the strongest and most poorly communicated parts of Gran Canaria's economy. I help port, ship repair, logistics and fishing companies build a credible B2B brand and website to sell to shipping lines, insurers and international operators.
The fiscal framework (REF, IGIC, ZEC, RIC) is common to the whole archipelago, but the economic fabric changes. Gran Canaria weighs more heavily in the blue economy, the port and digital nomads; Tenerife has a very high weighting in audiovisual and research. I adapt the strategy to the specific island, I don't apply the same template.
First session free of charge, no sales pitch. In person in Las Palmas de Gran Canaria or video, whichever you prefer. If we fit, closed proposal within 5 days.
Yes. I have an in-person base in Las Palmas de Gran Canaria and serve the rest of the island, as well as working remotely with the rest of the archipelago and of Spain. For new projects I usually combine an initial in-person meeting with remote follow-up.
Yes, and it's worth taking into account. The IGIC has a standard rate of 7% compared with the 21% VAT on the mainland. That changes the real cost of services and tools and the way budgets are drawn up. I calculate it with the correct tax from the start so there are no mismatches in your accounts or on the Form 420 return.
Yes. Kit Digital and Kit Consulting are available to small businesses and self-employed people in the Canary Islands. The main difference is that the digitalisation agent invoices with IGIC at 7%, not VAT, which affects how the grant is justified. It's best to plan this properly from the start and always check the deadlines of the current call.
The ZEC reduces corporation tax to 4% for newly registered entities that meet the requirements, and the RIC allows you to reduce the tax base by investing in the archipelago. An investment in a website, software or equipment can qualify as a way of deploying the RIC. I don't replace your tax adviser, but I coordinate the project so that it fits with these schemes.
Yes. It's one of the strongest and most poorly communicated parts of Gran Canaria's economy. I help port, ship repair, logistics and fishing companies build a credible B2B brand and website to sell to shipping lines, insurers and international operators.
The fiscal framework (REF, IGIC, ZEC, RIC) is common to the whole archipelago, but the economic fabric changes. Gran Canaria weighs more heavily in the blue economy, the port and digital nomads; Tenerife has a very high weighting in audiovisual and research. I adapt the strategy to the specific island, I don't apply the same template.