I work as a marketing, compliance and digitalisation consultant with in-person support in Burgos and its province. Burgos is one of Spain's most distinctive economies: highly industrial, strongly export-driven and with an enormous weight of food, chemicals and metalwork, yet held back by a shortage of technical talent. My work is to ensure that industrial muscle and the city's growing tourism pull translate into brand, lead generation and a regulatory compliance that opens markets, rather than merely ticking boxes.
I work as a marketing, compliance and digitalisation consultant with in-person support in Burgos and its province. Burgos is one of Spain's most distinctive economies: highly industrial, strongly export-driven and with an enormous weight of food, chemicals and metalwork, yet held back by a shortage of technical talent. My work is to ensure that industrial muscle and the city's growing tourism pull translate into brand, lead generation and a regulatory compliance that opens markets, rather than merely ticking boxes.
Burgos's economy grew by around 3% in 2025, above the national average, driven by industry and tourism. What stands out is its profile: Burgos works almost like "an island" within the Spanish economy, with a very powerful industrial sector and notable export strength, but with one clear brake: a severe shortage of technical talent. For many Burgos companies the bottleneck is no longer selling, it is attracting and retaining the right profiles.
There, marketing changes function: besides winning clients, it has to win talent. I work on employer branding, the digital presence that makes an industrial SME attractive to an engineer or a technician, and the communication that sustains the reputation of companies that export and need to project reliability beyond Castile.
The food industry is the most stable engine in Burgos, with its agricultural output reaching a value of 1,265 million euros in 2025, up 3.18% on the previous year. Here you find vegetable canning, meat, dairy and products with a strong designation and identity (Burgos black pudding, cheese, suckling lamb). It is a fabric of family SMEs with excellent products and communication that, in many cases, is still anchored in the brochure.
For these companies, marketing means product branding and conquering the shelf and exports: labelling, origin storytelling, e-commerce and communication that defends the value of the designation without lapsing into the rural cliché. I design strategies that connect real quality with the right channel, from large-scale distribution to direct sales and quality hospitality.
Alongside food, Burgos has a strong presence in chemicals and metalworking, which advanced solidly in 2025, and in the automotive ancillary industry, which had a difficult year but held up better than the national average. It is a technical, export-oriented, B2B-relationship fabric, historically discreet in its communication.
For these companies, marketing means positioning as a reliable supplier: a multilingual B2B website, verifiable capability sheets, case studies and a digital reputation that sustains long-cycle sales to corporate clients. And, almost always, the compliance foundation (quality, information security, GDPR) that an industrial buyer demands before approving a new supplier.
Burgos is also enjoying a tourism moment of historic figures, with foreign tourism growing well above the average for Spain and Castile and León. The Cathedral (World Heritage Site), the Camino de Santiago, the gastronomy and the Atapuerca sites sustain an ecosystem of hotels, restaurants, retail and services that often fails to exploit its digital channels.
For these businesses I work on lead generation through owned channels (website, bookings, reviews, email), multilingual content for the foreign visitor and a polished digital experience that turns the visit into a sale and into repeat custom. This is a different audience from mass package tourism, with room to build loyalty and to sell experience.
In Burgos, compliance is a commercial lever, not a formality. To sell to large industrial clients or to aspire to public contracts you usually need to demonstrate good order: real legal texts and a properly resolved GDPR, and a path towards ISO 9001, ISO 27001 or the ENS (Spain's National Security Framework). I set it out in phases, with documentation that is genuinely used.
On digitalisation I provide support through Kit Digital (website, e-commerce, social media, cybersecurity, electronic invoicing) and Kit Consulting (strategy, artificial intelligence, cybersecurity), fitting the grant within a plan that makes sense for the business and keeping the justification watertight. It is worth checking the deadlines of each call on official sources before committing.
Yes. I work in person across Burgos and its province, as well as working remotely with the rest of Spain and with the Canary Islands. For new projects I usually combine an initial in-person meeting with remote follow-up.
Yes, and in Burgos it is a very real problem: the shortage of technical talent holds back many companies. Marketing here also serves to win talent, not just clients. I work on employer branding, the digital presence that makes an industrial SME attractive to engineers and technicians, and the reputation that helps retain them.
Yes. Food is the most solid engine in Burgos, with products of strong identity such as black pudding, cheese or suckling lamb. I help with product branding, labelling, origin storytelling, e-commerce and communication geared towards distribution, exports and quality hospitality, without lapsing into the rural cliché.
Positioning as a reliable supplier. This technical fabric in Burgos exports and sells B2B, but communicates little. A multilingual website, verifiable capability sheets, case studies and the compliance foundation (quality, security, GDPR) are now part of the approval process for a new supplier.
Burgos is enjoying historic tourism figures, with strong growth in foreign visitors thanks to the Cathedral, the Camino, the gastronomy and Atapuerca. I work on lead generation through owned channels (website, bookings, reviews, email) and multilingual content to turn the visit into a sale and build loyalty, as opposed to the mass package model.
Yes, both are available to SMEs and the self-employed in Castile and León. The aim is to fit the grant within a plan that makes sense for your business and to keep the justification watertight, not simply to spend the voucher. It is worth checking the deadlines of the current call on official sources.
First session free of charge, no sales pitch. In person in Burgos or video, whichever you prefer. If we fit, closed proposal within 5 days.
Yes. I work in person across Burgos and its province, as well as working remotely with the rest of Spain and with the Canary Islands. For new projects I usually combine an initial in-person meeting with remote follow-up.
Yes, and in Burgos it is a very real problem: the shortage of technical talent holds back many companies. Marketing here also serves to win talent, not just clients. I work on employer branding, the digital presence that makes an industrial SME attractive to engineers and technicians, and the reputation that helps retain them.
Yes. Food is the most solid engine in Burgos, with products of strong identity such as black pudding, cheese or suckling lamb. I help with product branding, labelling, origin storytelling, e-commerce and communication geared towards distribution, exports and quality hospitality, without lapsing into the rural cliché.
Positioning as a reliable supplier. This technical fabric in Burgos exports and sells B2B, but communicates little. A multilingual website, verifiable capability sheets, case studies and the compliance foundation (quality, security, GDPR) are now part of the approval process for a new supplier.
Burgos is enjoying historic tourism figures, with strong growth in foreign visitors thanks to the Cathedral, the Camino, the gastronomy and Atapuerca. I work on lead generation through owned channels (website, bookings, reviews, email) and multilingual content to turn the visit into a sale and build loyalty, as opposed to the mass package model.
Yes, both are available to SMEs and the self-employed in Castile and León. The aim is to fit the grant within a plan that makes sense for your business and to keep the justification watertight, not simply to spend the voucher. It is worth checking the deadlines of the current call on official sources.