I work as a marketing, compliance and digitalisation consultant with in-person support in Aranda de Duero and the Ribera. Aranda has a surprisingly powerful economy for its size: it is one of the main industrial hubs in Castile and León and, at the same time, the heart of Ribera del Duero, one of the most prestigious wine denominations in the world. My job is to turn that double strength, industry and wine, into brand, well-sold wine tourism and regulatory compliance that opens up markets.
I work as a marketing, compliance and digitalisation consultant with in-person support in Aranda de Duero and the Ribera. Aranda has a surprisingly powerful economy for its size: it is one of the main industrial hubs in Castile and León and, at the same time, the heart of Ribera del Duero, one of the most prestigious wine denominations in the world. My job is to turn that double strength, industry and wine, into brand, well-sold wine tourism and regulatory compliance that opens up markets.
Aranda de Duero is the historic heart of the Ribera del Duero Denomination of Origin, which hosted its Regulatory Board in its early years. The DO swims against the market tide: it raised sales to 92.4 million bottles in 2025, even as global wine consumption fell. It is a sector of the highest prestige, with close to 175 wineries open to visitors across the region.
For many wineries the challenge is not the quality of the wine, but standing out among hundreds of labels and selling directly to the consumer and to export markets without relying solely on the distributor. For them I work on winery branding, terroir and vintage storytelling, e-commerce (wine club, direct sales), multilingual communication and international positioning. Here, the brand is what separates a 12-euro bottle from a 40-euro one.
A powerful wine tourism sector has grown up around the wine: winery visits, the historic underground cellars in Aranda's old town, gastronomy (roast suckling lamb is a hallmark) and experiences that attract visitors with medium-to-high purchasing power. It is experiential tourism: visitors decide, book and review online.
For wineries with tasting rooms, hotels, restaurants and experience businesses, I work on acquisition through owned channels (booking website, email, visitor club), multilingual content for the foreign visitor and a digital experience that turns the one-off visit into recurring wine sales and recommendations. The goal is for the tourist who tastes at the winery to keep buying online once they are back home.
Many people are unaware that Aranda de Duero is the third industrial hub of Castile and León, with close to 4,872 workers in the industrial sector spread across some 136 companies. Here you will find big names such as Grupo Leche Pascual, GlaxoSmithKline (pharmaceuticals) and a major Michelin plant, alongside a fabric of ancillary SMEs: logistics, metal, food and technical services.
For these ancillary companies, historically discreet in their communication, marketing is about positioning as a reliable supplier: a multilingual B2B website, verifiable capability sheets, case studies and the compliance foundation that a large industrial client demands before approving a supplier. Aranda proves that you can be small in population and large in industry; the communication must rise to that level.
In Aranda, compliance serves both the winery selling online and the industrial firm supplying multinationals. For an online wine shop: genuine legal texts, well-resolved GDPR and attention to the specific rules on distance selling of alcohol. For the industrial and ancillary fabric: a path towards ISO 9001 (quality, almost essential to be approved as a supplier), ISO 22000 or equivalents in food safety, ISO 27001 and, where there is public procurement, the ENS (Spain's National Security Framework). I plan it in phases, with a documentation system that is genuinely used day to day.
I support the digitalisation of Aranda and Ribera SMEs with Kit Digital (website, e-commerce, social media management, cybersecurity, electronic invoicing) and Kit Consulting (advice on strategy, artificial intelligence or cybersecurity). A winery that wants to set up its online shop and wine club, or an ancillary industrial firm that needs a B2B website and electronic invoicing, fit these grants well. The goal is not to "spend the voucher", but to fit the grant within a plan that makes sense for the business. It is worth checking the deadlines of each call in official sources before committing.
Yes. I work in person in Aranda de Duero and the Ribera del Duero area, as well as remotely with the rest of Spain and the Canary Islands. For new projects I usually combine an initial in-person meeting with remote follow-up.
Standing out among hundreds of labels and selling without relying solely on the distributor. Ribera del Duero sold 92.4 million bottles in 2025 against the market trend, but the competition is huge. I work on winery branding, terroir and vintage storytelling, e-commerce, a wine club and international positioning. The brand separates a 12-euro bottle from a 40-euro one.
By turning the visit into a relationship. Aranda's wine tourism attracts visitors with medium-to-high purchasing power who decide and review online. I work on acquisition through owned channels (booking website, email, visitor club) and multilingual content, so that the tourist who tastes at the winery keeps buying online once back home.
Yes. Aranda is the third industrial hub of Castile and León, with companies such as Leche Pascual, GlaxoSmithKline and Michelin and a fabric of ancillary SMEs. For that ancillary fabric I work on positioning as a reliable supplier: a multilingual B2B website, verifiable capability sheets and the compliance foundation that a large industrial client requires.
Beyond genuine legal texts and well-resolved GDPR for your shop and wine club, you have to address the specific rules on distance selling of alcohol and labelling. And if you export, the requirements of each market. I tie it all down properly from the outset so the shop sells without legal surprises.
Yes, both are available to SMEs and self-employed workers in Castile and León. A winery that wants its online shop and wine club, or an ancillary industrial firm that needs a B2B website and electronic invoicing, fit well. The goal is to integrate the grant into a plan that makes sense for the business. It is worth checking the deadlines of the current call.
First session free of charge, no sales pitch. In person in Aranda de Duero or video, whichever you prefer. If we fit, closed proposal within 5 days.
Yes. I work in person in Aranda de Duero and the Ribera del Duero area, as well as remotely with the rest of Spain and the Canary Islands. For new projects I usually combine an initial in-person meeting with remote follow-up.
Standing out among hundreds of labels and selling without relying solely on the distributor. Ribera del Duero sold 92.4 million bottles in 2025 against the market trend, but the competition is huge. I work on winery branding, terroir and vintage storytelling, e-commerce, a wine club and international positioning. The brand separates a 12-euro bottle from a 40-euro one.
By turning the visit into a relationship. Aranda's wine tourism attracts visitors with medium-to-high purchasing power who decide and review online. I work on acquisition through owned channels (booking website, email, visitor club) and multilingual content, so that the tourist who tastes at the winery keeps buying online once back home.
Yes. Aranda is the third industrial hub of Castile and León, with companies such as Leche Pascual, GlaxoSmithKline and Michelin and a fabric of ancillary SMEs. For that ancillary fabric I work on positioning as a reliable supplier: a multilingual B2B website, verifiable capability sheets and the compliance foundation that a large industrial client requires.
Beyond genuine legal texts and well-resolved GDPR for your shop and wine club, you have to address the specific rules on distance selling of alcohol and labelling. And if you export, the requirements of each market. I tie it all down properly from the outset so the shop sells without legal surprises.
Yes, both are available to SMEs and self-employed workers in Castile and León. A winery that wants its online shop and wine club, or an ancillary industrial firm that needs a B2B website and electronic invoicing, fit well. The goal is to integrate the grant into a plan that makes sense for the business. It is worth checking the deadlines of the current call.