Real business fabric
Sectors I know well in the Canary Islands.
The Canary Islands are an archipelago with their own economy, their own tax framework (REF, IGIC, ZEC) and a market where tourism coexists with a very specific primary sector, a key logistical position toward Africa and scientific hubs of European reference. These are the sector fronts where I see the most opportunity for Canarian SMEs.
Tourism and hospitality
Tourism contributes around 35% of the regional GDP and sustains a huge value chain: hotels, holiday resorts in Maspalomas, Costa Adeje and Puerto de la Cruz, restaurants, transport, active leisure and services for international visitors (German, British, Scandinavian, mainland Spanish). Seasonality is lower than on the peninsular coast, which allows brand work all year round.
My work here runs on two planes: differential storytelling (what a Canarian hotel tells that a Mediterranean one does not, how to position a gastronomic experience built on island km0 produce) and compliance as a commercial asset (ISO 14001 for real sustainability, ISO 9001 for operations, Travelife and Biosphere for the international channel).
Adapted primary sector: banana, tomato and Canarian potato
The Plátano de Canarias PGI banana, the Canarian export tomato and the old potatoes with PDO define an agriculture that is small in hectares but high in differential value. Asprocan packing plants, cooperatives, small producers in La Palma and Gran Canaria coexist with a direct-to-Europe sales market that competes against cheaper South American produce that lacks the same narrative.
For these clients I work on origin positioning (what makes the PGI banana unique versus the standard banana, why the PDO old potato is a premium product), branded content for the HORECA channel in the mainland and certifications that sustain the price: IFS, Global G.A.P., Integrated Production and, where applicable, ISO 22000 for processing industry.
Atlantic logistics · Port of Las Palmas
The Port of Las Palmas is the main logistics hub of the mid-Atlantic: cruises, containers, bunkering, Ro-Ro traffic toward West Africa and a redistribution platform toward Mauritania, Senegal and Cape Verde. The Astican concession and naval repair activity add industrial fabric around the port.
I support port service companies, shipping agents and mid-size logistics operators with international B2B positioning (English + Portuguese + French), ISO 9001 with transit-time KPIs and ISO 14001 to reduce the regulatory cost of unloading. When there is sensitive shipping client data, we add ISO 27001.
Astrophysics and observatories
The Roque de los Muchachos (La Palma) and Teide (Tenerife) observatories, managed by the IAC, place the Canary Islands among the three best skies on the planet for optical astronomy. An ecosystem of optical engineering firms, cryogenic suppliers, data-processing software houses and specialised technical services has grown around them, with clients in Europe, the US and Asia.
For suppliers of the astrophysics cluster I work on commercial dossiers in scientific English, technical branded content that the buyer's engineer understands, and ISO 9001 with sector-specific annexes (optical quality, metrological traceability). It is a small niche but with very high margins and very high documentary demands.
Renewable energy (wind + solar)
The Canary Islands are moving toward a renewable mix forced by electrical insularity: wind farms in Gran Canaria and Tenerife, distributed photovoltaics, storage and green hydrogen pilot projects in El Hierro and Lanzarote. The island energy transition is a live market with public tenders and European funding (PRTR, Next Generation Funds).
I support installers, engineering firms and maintenance operators with positioning before public administration (town councils, island councils), document preparation for tenders, and certifications that open doors (ISO 9001, ISO 14001, ISO 45001 for height safety, ENS for digital deliverables to public administration).