I work as a marketing, compliance and digitalisation consultant with companies in the Canary Islands, with an in-person base in Las Palmas de Gran Canaria and remote support across the whole archipelago. The Canary Islands are not just another regional market: they operate under the Economic and Fiscal Regime (REF), a distinct framework recognised by the Spanish Constitution and the European Union that replaces VAT with the IGIC (Canary Islands indirect tax, which replaces mainland VAT) (standard rate of 7%) and adds incentives such as the ZEC (Canary Islands Special Zone, a low-tax regime) and the Canary Islands Investment Reserve (RIC). Understanding that framework is the difference between a supplier who applies mainland templates and a consultant who genuinely adapts the strategy to your reality.
I work as a marketing, compliance and digitalisation consultant with companies in the Canary Islands, with an in-person base in Las Palmas de Gran Canaria and remote support across the whole archipelago. The Canary Islands are not just another regional market: they operate under the Economic and Fiscal Regime (REF), a distinct framework recognised by the Spanish Constitution and the European Union that replaces VAT with the IGIC (Canary Islands indirect tax, which replaces mainland VAT) (standard rate of 7%) and adds incentives such as the ZEC (Canary Islands Special Zone, a low-tax regime) and the Canary Islands Investment Reserve (RIC). Understanding that framework is the difference between a supplier who applies mainland templates and a consultant who genuinely adapts the strategy to your reality.
The Canary Islands Economic and Fiscal Regime is a set of fiscal and economic measures that offset the archipelago's remoteness and insularity. Its three key components for any business are: the IGIC instead of VAT, the ZEC as a low-tax zone, and the RIC as a reinvestment incentive. Each one directly affects how a campaign is budgeted, how a digitalisation grant is justified, and how an investment in technology is structured.
A supplier who ignores the REF will quote you with 21% VAT, propose grants without nuance, and hand you generic legal texts. I work the other way round: I start from the Canary Islands framework and build the brand, lead generation, regulatory compliance and digitalisation on top of it. That is what separates a strategy that fits from one that creates accounting and legal friction.
I don't replace your tax adviser, but I do coordinate marketing and digitalisation so that they fit these schemes from the very first quote.
The Canary Islands economy leans heavily on tourism, but it doesn't end there. The blue economy (ports, ship repair, fishing, Atlantic logistics) is a major driver, especially in Gran Canaria. The audiovisual sector is enjoying a record period thanks to the REF incentives, with Tenerife as the main filming hub. And digital nomads, science and technology, and professional services are all on the rise.
Each sector calls for a different kind of marketing, but they all share one common shortfall: a brand and a digital presence that fall short of their potential. That's where I work on strategy, content, search engine positioning and lead generation through owned channels, tailored to your activity and your island.
Compliance isn't paperwork, it's reputation. For a website or online shop I prepare genuine legal texts and a properly implemented GDPR (record of processing activities, cookie consent, data processor agreements). For companies aiming to win public contracts or large clients I design a phased path towards ISO 9001, ISO 27001 and the ENS (Spain's National Security Framework). In a market so dependent on international partners and clients (tourism, audiovisual, shipping), demonstrating compliance is a direct commercial advantage.
Kit Digital and Kit Consulting are fully available to small businesses and self-employed people in the Canary Islands, but there's a nuance worth mastering: in the Canary Islands the digitalisation agent invoices with IGIC at 7%, not VAT, which affects how the grant amount is justified. I've seen justifications get stuck because this wasn't clear from the start. I tie it down properly and, on top of that, assess whether the investment could qualify as a way of deploying the RIC. Always check the current calls and deadlines in the official sources before committing.
The REF is common to both, but the economic fabric changes from island to island, which is why I keep separate pages and approaches. Las Palmas de Gran Canaria concentrates the bulk of the blue economy, the major Atlantic port and long-stay tourism with digital nomads. Tenerife stands out in audiovisual, in R&D and innovation, and in tourism split between north and south. If your company is on one of the two, it's best to start from the page specific to your island, rather than a generic view of the archipelago.
The Canary Islands Economic and Fiscal Regime is the archipelago's own fiscal framework. It matters because it changes the cost of your services (IGIC instead of VAT), opens up incentives such as the ZEC and the RIC, and shapes how digitalisation grants are justified. Marketing that ignores the REF creates accounting and legal friction.
The standard IGIC rate is 7%, compared with the 21% VAT on the mainland. There are also other rates (0%, 3%, 9.5%, 15% and 20%) depending on the product or service. It is governed by Law 20/1991 within the REF.
The ZEC reduces corporation tax to 4% for newly registered entities that meet investment and employment requirements. The RIC allows a reduction of up to 90% of the tax base by allocating profits to productive investment in the archipelago. They are different schemes that can affect how you structure a digital investment.
I serve the whole archipelago remotely, with an in-person base in Las Palmas de Gran Canaria. I work on projects in Gran Canaria, Tenerife and the other islands, adapting the strategy to the economic fabric of each one.
The grant is the same, but the digitalisation agent invoices with IGIC at 7% instead of VAT, which affects how the amount is justified. It's best to plan this properly from the start and always check the deadlines of the current call in the official sources.
Yes. I keep separate pages for Las Palmas de Gran Canaria and for Tenerife, because their economic fabric is different even though they share the Canary Islands fiscal framework. If your company is on one of them, I recommend starting with its specific page.
First session free of charge. In person in Las Palmas or video, whichever you prefer. If we fit, closed proposal within 5 days.
The Canary Islands Economic and Fiscal Regime is the archipelago's own fiscal framework. It matters because it changes the cost of your services (IGIC instead of VAT), opens up incentives such as the ZEC and the RIC, and shapes how digitalisation grants are justified. Marketing that ignores the REF creates accounting and legal friction.
The standard IGIC rate is 7%, compared with the 21% VAT on the mainland. There are also other rates (0%, 3%, 9.5%, 15% and 20%) depending on the product or service. It is governed by Law 20/1991 within the REF.
The ZEC reduces corporation tax to 4% for newly registered entities that meet investment and employment requirements. The RIC allows a reduction of up to 90% of the tax base by allocating profits to productive investment in the archipelago. They are different schemes that can affect how you structure a digital investment.
I serve the whole archipelago remotely, with an in-person base in Las Palmas de Gran Canaria. I work on projects in Gran Canaria, Tenerife and the other islands, adapting the strategy to the economic fabric of each one.
The grant is the same, but the digitalisation agent invoices with IGIC at 7% instead of VAT, which affects how the amount is justified. It's best to plan this properly from the start and always check the deadlines of the current call in the official sources.
Yes. I keep separate pages for Las Palmas de Gran Canaria and for Tenerife, because their economic fabric is different even though they share the Canary Islands fiscal framework. If your company is on one of them, I recommend starting with its specific page.