I'm a marketing, compliance and digitalisation consultant, and I work with companies in Tenerife both remotely and with trips to the island. As in the rest of the Canary Islands, a Tenerife company operates under the Economic and Fiscal Regime (REF): it invoices with IGIC (Canary Islands indirect tax, which replaces mainland VAT) (standard rate of 7%) instead of VAT and can qualify for the ZEC (Canary Islands Special Zone, a low-tax regime) and the Canary Islands Investment Reserve (RIC). But Tenerife has an economic fabric of its own — audiovisual, science and technology, tourism in the north and south, services — that calls for a strategy different from Gran Canaria's. Here I integrate brand, lead generation, compliance and digitalisation grants with that specific reality in mind.
I'm a marketing, compliance and digitalisation consultant, and I work with companies in Tenerife both remotely and with trips to the island. As in the rest of the Canary Islands, a Tenerife company operates under the Economic and Fiscal Regime (REF): it invoices with IGIC (Canary Islands indirect tax, which replaces mainland VAT) (standard rate of 7%) instead of VAT and can qualify for the ZEC (Canary Islands Special Zone, a low-tax regime) and the Canary Islands Investment Reserve (RIC). But Tenerife has an economic fabric of its own — audiovisual, science and technology, tourism in the north and south, services — that calls for a strategy different from Gran Canaria's. Here I integrate brand, lead generation, compliance and digitalisation grants with that specific reality in mind.
The Canary Islands fiscal framework (REF, IGIC, ZEC, RIC) is common to the whole archipelago, so cost calculations and grant justifications are done the same way as in Las Palmas. What changes is the economic muscle. Tenerife stands out strongly in audiovisual, in science and technology and in a tourism that is highly polarised between the sun-and-beach south and a green, cultural north, with Santa Cruz and La Laguna as service hubs.
That's why I don't apply a generic Canary Islands template. For a production company, a hotel in the north or a service business in the capital, the brand levers and the channels are not the same. My job is to align marketing, compliance (GDPR, ISO, ENS) and grant-funded digitalisation with the real sector you belong to.
Tenerife has established itself as a filming destination. In the latest assessment the Tenerife Film Commission put the impact of productions on the island at around 117 million euros, with 166 audiovisual productions and more than 4,000 jobs generated — an all-time record. Behind it lies the REF tax incentive — one of the most competitive in Europe — and the removal of the annual cap that had been holding back the attraction of major shoots.
Around that sector there are production companies, post-production studios, animation, video games and technical services businesses competing in an international market. For them I work on brand, multilingual websites, presence before investors and platforms, and the compliance foundation (intellectual property, GDPR, contracts) that a foreign co-producer takes for granted. Communicating the tax incentive and the supplier's reliability well is, literally, part of the sale.
Tenerife concentrates considerable scientific and technological activity. The Cabildo (island council) plans to mobilise around 140 million euros in 2026 to drive R&D and innovation, with projects in supercomputing, artificial intelligence, biotechnology and renewable energy. On top of this there is an ecosystem of spin-offs, research centres and deeptech companies.
Communicating science and technology demands rigour: a clear message without overstating things, well-structured technical content, and a brand that conveys soundness to public administrations, European funds and investors. Here I bring content strategy, search positioning and the compliance discipline (ENS, ISO 27001, data protection) that these projects usually need in order to bid for public contracts and consortia.
Tenerife's tourism is twofold. The south is dominated by high-volume sun and beach; the north and the metropolitan area have cultural, gastronomic and nature-based tourism, plus a strong fabric of urban services in Santa Cruz and La Laguna. Each profile calls for different marketing: occupancy and reputation in the south; differentiation, experience and direct lead generation in the north.
For hotels, rural houses, hospitality, retail and professional services I design strategies that reduce dependence on the major intermediaries: owned channels, search engine reputation, content in several languages and a polished digital experience. The aim is for you to win clients without handing your entire margin to the platforms.
The REF schemes that most affect a marketing or digitalisation project are the same as in the rest of the Canary Islands:
I don't replace your accountancy firm, but I do coordinate the digital project so that it is consistent with these schemes from the very first quote.
I treat regulatory compliance as a competitive advantage: genuine legal texts and a properly implemented GDPR on your website, and a phased path towards ISO 9001, ISO 27001 or the ENS when you're aiming for public-administration contracts or large clients. In digitalisation I support Kit Digital and Kit Consulting, bearing in mind that in the Canary Islands the agent invoices with IGIC at 7%, not VAT, which shapes how the grant is justified. I always check the current calls and deadlines in the official sources before committing anything.
I work mainly remotely with Tenerife companies and travel to the island for kick-off meetings or key project milestones. My fixed in-person base in the Canary Islands is in Las Palmas de Gran Canaria, but I handle Tenerife projects as a matter of course.
The Canary Islands tax rules (REF, IGIC, ZEC, RIC) are common, but the economic fabric isn't. Tenerife weighs heavily in audiovisual and R&D and innovation, with tourism split between north and south. Gran Canaria weighs more in the blue economy, the port and digital nomads. I adapt the strategy to your sector and your island, I don't apply a template.
By positioning your brand and website before co-producers, investors and international platforms, communicating the REF tax incentive clearly, and putting in place the compliance foundation (intellectual property, GDPR, contracts) that a foreign partner requires before signing.
Yes. The IGIC has a standard rate of 7% compared with the 21% VAT on the mainland. That changes the real cost of services, software and advertising. I budget with the correct tax from the start to avoid mismatches in your accounts and on the Form 420 return.
Yes. Kit Digital and Kit Consulting are available in the Canary Islands. The nuance is that the digitalisation agent invoices with IGIC at 7%, not VAT, which affects the justification. In addition, an investment in a website, software or equipment can qualify as a way of deploying the RIC. It's best to plan this properly from the start.
Yes. It's a growing sector in Tenerife, with strong investment in R&D and innovation. I work on rigorous content strategy, positioning before public administrations and European funds, and the compliance (ENS, ISO 27001, data protection) that these projects need in order to bid for contracts and consortia.
First session free, no sales pitch. In-person in Santa Cruz or video. If we click, sealed proposal in 5 days.
I work mainly remotely with Tenerife companies and travel to the island for kick-off meetings or key project milestones. My fixed in-person base in the Canary Islands is in Las Palmas de Gran Canaria, but I handle Tenerife projects as a matter of course.
The Canary Islands tax rules (REF, IGIC, ZEC, RIC) are common, but the economic fabric isn't. Tenerife weighs heavily in audiovisual and R&D and innovation, with tourism split between north and south. Gran Canaria weighs more in the blue economy, the port and digital nomads. I adapt the strategy to your sector and your island, I don't apply a template.
By positioning your brand and website before co-producers, investors and international platforms, communicating the REF tax incentive clearly, and putting in place the compliance foundation (intellectual property, GDPR, contracts) that a foreign partner requires before signing.
Yes. The IGIC has a standard rate of 7% compared with the 21% VAT on the mainland. That changes the real cost of services, software and advertising. I budget with the correct tax from the start to avoid mismatches in your accounts and on the Form 420 return.
Yes. Kit Digital and Kit Consulting are available in the Canary Islands. The nuance is that the digitalisation agent invoices with IGIC at 7%, not VAT, which affects the justification. In addition, an investment in a website, software or equipment can qualify as a way of deploying the RIC. It's best to plan this properly from the start.
Yes. It's a growing sector in Tenerife, with strong investment in R&D and innovation. I work on rigorous content strategy, positioning before public administrations and European funds, and the compliance (ENS, ISO 27001, data protection) that these projects need in order to bid for contracts and consortia.