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Strategy and diagnosis

Strategy consulting Brand audit Marketing plan Positioning Audience mapping Brand archetypes
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Execution and channels

Branded content Applied neuromarketing Attribution models SEO and SEM Marketing automation Corporate identity Packaging Out-of-home advertising
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Artificial intelligence applied to marketing

AI applied to marketing Predictive analytics with AI Generative AI for content Chatbots and conversational support Personalisation at scale AI training for teams AI audit and governance
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Training, talks and keynotes

Talks and keynotes In-company training Business schools · master's · MBA Open masterclasses Applied neuromarketing Branded content AI for marketing teams Strategy and leadership
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Customer experience

Experience design (CX) Customer journey mapping Gamification Point-of-sale marketing
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External marketing leadership

External marketing department Interim CMO Executive coaching Communications and PR
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Featured

Flagship service

Full strategy consulting engagement.

12 weeks, 4 phases, an operating plan that works as an executable playbook.
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Industries I work with

Wineries and wine Agri-food Banking and financial services Tourism and hospitality Manufacturing Public sector Technology and SaaS Retail and consumer goods
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Where I work

Valladolid Burgos Aranda de Duero Las Palmas de Gran Canaria Castile and León Canary Islands Rest of Spain
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Commercial scope

B2B Consumer brands (B2C) Executive personal branding Place branding
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By company size

SMEs (10-50 employees) Mid-sized companies (50-250) Large companies (250+) Family business Founders and startups
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Featured

New approach

The Canary Islands, a market with its own identity.

How to do marketing and branded content in Las Palmas without falling into tourist clichés.
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Branded content and storytelling

Cuánto · Banco Santander Aprendemos Juntos · BBVA What is branded content Success stories
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Neuroscience applied to marketing

Concept and applications Eye-tracking in advertising EEG and emotional response Consumer cognitive biases
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Strategy and classics

Marketing myopia · Levitt Utility marketing Inbound vs outbound Trout and Ries on positioning
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Analytics and measurement

Attribution models Programmatic advertising GA4 and real indicators ROAS, MER and metrics that matter
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Downloadable resources

Strategy templates Monthly newsletter Essential reading list Marketing glossary
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Essential reading

Classic

Marketing myopia, 65 years on.

Why companies with strong products still lose market share, and how to avoid strategic myopia today.
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Tools
ENS Consultancy
About

Consulting · Marketing · Neuroscience

Marketing that remembers how the brain decides.

Marketing, sales, strategy and compliance consultancy for companies that want to grow without losing identity. Based in Valladolid and Las Palmas, working across Spain.

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Marketing

Branded content, neuromarketing, attribution models and SEM.

Digitalisation

Spain's Kit Digital programme, applied AI and digital transformation.

Compliance

ISO 9001/14001/27001/45001, ENS and cybersecurity GDPR/NIS2.

B2B Sales

Commercial process, CRM, prospecting, proposals and negotiation.