In Ávila I work with livestock farms, agri-food industries, accommodation providers and retailers that share the same challenge: they have an excellent product and an underused brand. I support strategic marketing, regulatory compliance (ISO, GDPR) and grant-funded digitalisation, starting from the real fabric of the province rather than a generic template. I work remotely from my base in Castile and León and Las Palmas.
In Ávila I work with livestock farms, agri-food industries, accommodation providers and retailers that share the same challenge: they have an excellent product and an underused brand. I support strategic marketing, regulatory compliance (ISO, GDPR) and grant-funded digitalisation, starting from the real fabric of the province rather than a generic template. I work remotely from my base in Castile and León and Las Palmas.
The province of Ávila has one of the strongest food brands in Spain: the PGI (Protected Geographical Indication) Carne de Ávila, linked to the native Avileña-Negra Ibérica breed. The PGI brings together some 252 livestock farms, 4 abattoirs and 7 cutting plants, with a commercial value exceeding five million euros a year and a main market in Madrid and the rest of Castile and León.
The problem is not the quality of the product; it is its digital reach. Many farms and producers sell to intermediaries with no brand of their own, no online shop and no presence in search engines. That is where I come in: building a brand that captures the end consumer directly, telling the story of origin and traceability credibly, and opening an owned sales channel that does not depend solely on the wholesaler.
The Ávila agri-food sector is not limited to beef. The Judía de El Barco de Ávila (El Barco de Ávila bean) has its own PGI, and processing, logistics and cooperative management generate jobs and demand for technical profiles. It is a sector undergoing modernisation, exactly the moment when digitalisation makes the difference between cooperatives and producers.
For these clients I design simple funnels: a fast website with a catalogue, a product page geared to local and national search, integration with invoicing and a content plan that makes the most of the province's agri-food and livestock fairs (in 2026 there are twelve official trade fairs). The idea is that each fair leaves a digital trace and leads, not just paper contacts.
Ávila is a World Heritage Site for its walled enclosure, and cultural and nature tourism (Gredos, Valle del Tiétar) is a pillar of the provincial economy. The challenge for rural hotels, rural guesthouses and restaurants is the usual one in this sector: relying too heavily on intermediary portals that take the commission and the customer's data.
My approach is to recover the direct channel: an owned booking website, pages optimised for searches such as "what to see in Ávila" and "where to stay near Gredos", well-managed reviews and seasonal campaigns. The goal is to reduce dependence on OTAs and increase the margin per booking.
Selling food online and offering tourism services entails legal obligations that many small businesses overlook. For a shop selling Ávila products I prepare genuine legal texts, well-implemented GDPR (record of processing activities, cookie consent, contracts with data processors) and the mandatory distance-selling information. For companies aiming at contracts with large distributors or public bodies, I map out a phased path towards ISO 9001 and ISO 22000 (food safety). Compliance is not paperwork: it is a selling point in front of the customer and the professional buyer.
The Kit Digital and Kit Consulting grants remain available to SMEs and self-employed workers in the province, and they are an ideal lever for the leap many Ávila businesses have yet to make: a professional website, online shop, social media management, electronic invoicing and cybersecurity. I help you choose the solutions that genuinely move your business forward (not the ones the provider's catalogue inflates), document the grant properly and integrate everything with your day-to-day operations. Always check the deadlines of the current call in official sources before committing.
Yes. It is one of my focuses in the province: I help livestock farms and producers build their own brand, open direct sales to the consumer and stop relying solely on the wholesaler, telling the story of origin and traceability credibly.
I work mainly remotely, based in Castile and León and in Las Palmas. Distance is no obstacle: most of the work on strategy, the website, content and compliance is done just as well at a distance, with in-person meetings when they add value.
The goal is to reduce dependence on booking portals, which take commission and data. I work on the direct-booking website, local tourism searches and review management to increase the margin per booking.
Yes, if you are an SME or self-employed worker and meet the requirements of the current call. I help you choose the solutions that genuinely move your business forward, document the grant properly and integrate them with your operations. Always check the official deadlines before committing.
To sell to large distributors or public bodies, the usual route is to advance in phases towards ISO 9001 (quality) and ISO 22000 (food safety), as well as having GDPR well implemented on the website and in online sales. Compliance opens commercial doors.
First session free, no sales pitch. In-person in Ávila or video. If we click, sealed proposal in 5 days.
Yes. It is one of my focuses in the province: I help livestock farms and producers build their own brand, open direct sales to the consumer and stop relying solely on the wholesaler, telling the story of origin and traceability credibly.
I work mainly remotely, based in Castile and León and in Las Palmas. Distance is no obstacle: most of the work on strategy, the website, content and compliance is done just as well at a distance, with in-person meetings when they add value.
The goal is to reduce dependence on booking portals, which take commission and data. I work on the direct-booking website, local tourism searches and review management to increase the margin per booking.
Yes, if you are an SME or self-employed worker and meet the requirements of the current call. I help you choose the solutions that genuinely move your business forward, document the grant properly and integrate them with your operations. Always check the official deadlines before committing.
To sell to large distributors or public bodies, the usual route is to advance in phases towards ISO 9001 (quality) and ISO 22000 (food safety), as well as having GDPR well implemented on the website and in online sales. Compliance opens commercial doors.