In Segovia I support restaurants, accommodation providers, agri-food producers and retailers that live alongside one of the most intense tourist flows in Castile and León. I work on strategic marketing, regulatory compliance (ISO, GDPR) and grant-funded digitalisation, starting from the real fabric of the province. I work remotely from Castile and León and Las Palmas.
In Segovia I support restaurants, accommodation providers, agri-food producers and retailers that live alongside one of the most intense tourist flows in Castile and León. I work on strategic marketing, regulatory compliance (ISO, GDPR) and grant-funded digitalisation, starting from the real fabric of the province. I work remotely from Castile and León and Las Palmas.
Segovia's old town and its Roman Aqueduct are a UNESCO World Heritage Site, and tourism is the great engine of the local economy. That strength hides a problem: many businesses live off the passing one-day tourist, with little spend and no loyalty.
My job here is to help hotels, restaurants and shops capture value from that flow: ranking for the searches travellers make before arriving ("where to eat suckling pig in Segovia", "hotels near the Aqueduct"), recovering the direct-booking channel against the OTAs and building an owned database so the visitor returns or recommends. Turning visits into customers, not just photos of the Aqueduct.
In 2026 the Cochinillo de Segovia (Segovia suckling pig) completed almost twenty years of procedures to obtain its PGI (Protected Geographical Indication), with protection across the entire European Union. The PGI brings together 33 farms and 4 abattoirs, with a production of more than 161,000 suckling pigs in 2024 and an estimated economic value of 6.6 million euros.
A brand-new PGI is a huge and underused marketing opportunity. I help roasting restaurants, farms and distributors lean on the mark to open markets (including abroad), differentiate themselves from the uncertified product and tell the story of a food now considered "Segovia's fourth monument". The mark without a narrative does not sell; the narrative well told does.
Segovia is not only gastronomy and monuments. The province has an industrial and agro-industrial fabric (food, construction materials, services) and a favourable logistical position thanks to its proximity to Madrid and its high-speed rail connection. These companies tend to have B2B marketing that is very much in need of improvement: outdated websites, no lead acquisition and no positioning for the searches of their professional clients.
For them I work on brand strategy, a conversion-oriented website, search engine positioning for sector terms and content that builds confidence with the professional buyer. The goal is for the company to stop relying solely on word of mouth and the sales rep.
For a business selling food online or managing bookings, legal compliance is non-negotiable: genuine legal texts, well-implemented GDPR (record of processing activities, cookies, contracts with data processors) and distance-selling information. For companies aiming at public contracts or large suppliers, I design a phased path towards ISO 9001, ISO 22000 in food or the ENS (Spain's National Security Framework) if they work with the public sector. In a market so geared to customer confidence, demonstrating compliance is a commercial advantage.
The Kit Digital and Kit Consulting grants let Segovia SMEs and self-employed workers fund the website, the online shop, social media management, electronic invoicing or cybersecurity. For a sector so dependent on tourism, it is the chance to professionalise direct booking and customer acquisition. I help you choose the useful solutions (not the ones the catalogue inflates), document the grant properly and integrate it with your operations. Always check the deadlines of the current call in official sources.
The goal is to capture the tourist before they arrive, with positioning for searches such as 'where to eat suckling pig in Segovia', and to build loyalty with an owned database and well-managed reviews. This reduces dependence on the passing tourist and on portal commissions.
It is a quality mark recently protected across the whole EU and still little exploited in marketing. I help roasting restaurants, farms and distributors lean on the mark to differentiate themselves, open markets and tell the product's story credibly.
No. Also with industry, agro-industry and B2B services in the province, which tend to have marketing very much in need of improvement. For them I work on brand, a conversion website, sector positioning and content that builds confidence with the professional buyer.
Yes. I work mainly remotely, based in Castile and León and in Las Palmas. Strategy, the website, content and compliance are done just as well at a distance, with in-person meetings when they add value.
Yes, if you are an SME or self-employed worker and meet the requirements of the current call. I help you choose the solutions that genuinely move your business forward and document the grant. It is worth always checking the official deadlines before committing.
First session free, no sales pitch. In-person in Segovia or video. If we click, sealed proposal in 5 days.
The goal is to capture the tourist before they arrive, with positioning for searches such as 'where to eat suckling pig in Segovia', and to build loyalty with an owned database and well-managed reviews. This reduces dependence on the passing tourist and on portal commissions.
It is a quality mark recently protected across the whole EU and still little exploited in marketing. I help roasting restaurants, farms and distributors lean on the mark to differentiate themselves, open markets and tell the product's story credibly.
No. Also with industry, agro-industry and B2B services in the province, which tend to have marketing very much in need of improvement. For them I work on brand, a conversion website, sector positioning and content that builds confidence with the professional buyer.
Yes. I work mainly remotely, based in Castile and León and in Las Palmas. Strategy, the website, content and compliance are done just as well at a distance, with in-person meetings when they add value.
Yes, if you are an SME or self-employed worker and meet the requirements of the current call. I help you choose the solutions that genuinely move your business forward and document the grant. It is worth always checking the official deadlines before committing.