Marketing consultant
in Soria.

Marketing in the province of the demographic challenge

Soria faces low population density, strong ageing and a loss of inhabitants, with a shortage of labour and a productive fabric that has been losing complexity for more than a decade. In this context, Soria-based companies that want to grow cannot do so in the local market alone: they have to sell to the rest of Spain and abroad.

This is where well-executed digital marketing comes in. A fast website, strong search engine positioning and an online sales channel let a company in a village of 700 inhabitants invoice in Madrid, Bilbao or abroad without moving. My job is to break the geographic barrier with brand, content and customer acquisition, not with a physical presence.

Mycology, black truffle and forestry: gold beneath the pine forests

The Soria economy leans heavily on its pine forests: timber, resin, mycology and truffle. The Montes de Soria Mycological Park covers almost 128,000 hectares across 64 municipalities, and the province devotes around 1,500 hectares to the commercial cultivation of black truffle, in high demand in the United States, Japan, Belgium and Germany. Soria's mycological cuisine has even earned a Michelin star in a village of 700 inhabitants.

These products have enormous international potential and almost non-existent marketing. I help foragers, truffle growers, resin firms and mycology tourism businesses build a brand, sell online to gourmet markets, rank for searches such as "black truffle from Soria" or "mycology tourism", and package the experience for the visitor. The value lies in the origin; you have to know how to tell that story.

Agri-food and mycology tourism: experiences that sell

Beyond truffle, Soria has quality agri-food (Torrezno de Soria, butter, cured meats) and a nature and gastronomy tourism with room to grow. These businesses tend to depend on the customer who already knows the area and on portals that take the commission.

My approach is to build the direct channel: a website with its own sales and bookings, product and experience pages optimised for nationwide search, review management and seasonal campaigns (mycological autumn, food fairs). The goal is to capture the customer before they arrive and to retain them afterwards, reducing dependence on third parties.

Regulatory compliance to sell far from the village

Selling food and experiences beyond the province requires having compliance in order: genuine legal texts, well-implemented GDPR (record of processing activities, cookies, contracts with data processors) and distance-selling information. For companies aiming at large distributors or export, I map out a phased path towards ISO 9001 and ISO 22000 for food safety. With a premium product such as truffle or mycology, certification and traceability are part of the price: they provide the confidence that justifies selling it dear.

Kit Digital and grant-funded digitalisation in Soria

The Kit Digital and Kit Consulting grants are especially valuable in a province where distance is a penalty: with them, Soria-based SMEs and self-employed workers can fund the website, online shop, social media management, electronic invoicing and cybersecurity that let them sell anywhere. I help you choose the solutions that genuinely open up markets (not the ones the provider's catalogue inflates), document the grant properly and integrate it with your operations. Always check the deadlines of the current call in official sources.