In Zamora I work with wineries, cheese dairies, agri-food producers and tourism businesses in a province with top-quality products and a serious demographic challenge. Here, digitalisation is the way to sell beyond the province and keep activity rooted. I support marketing, compliance (ISO, GDPR) and grant-funded digitalisation, remotely from Castile and León and Las Palmas.
In Zamora I work with wineries, cheese dairies, agri-food producers and tourism businesses in a province with top-quality products and a serious demographic challenge. Here, digitalisation is the way to sell beyond the province and keep activity rooted. I support marketing, compliance (ISO, GDPR) and grant-funded digitalisation, remotely from Castile and León and Las Palmas.
Zamora has three wine denominations of origin: Toro, Arribes and Tierra del Vino de Zamora. The Toro PDO (Protected Designation of Origin) covers more than 8,000 hectares of vineyard and is one of the most recognised in the country, with powerful wines that already enjoy prestige in the national and international market.
For many wineries the challenge is not the quality, it is direct sales and the digital brand. Too much production is sold in bulk or through intermediaries, with no online shop of their own, no well-communicated wine tourism and no positioning for the buyer and the enthusiast. My job is to build that direct channel: a website with a wine club and online sales, packaged and positioned wine tourism, and a story of origin that sets the winery apart from the anonymous cooperative wine.
Queso Zamorano (Zamora cheese) has its own Denomination of Origin and is a gastronomic emblem of the province, alongside a broad agri-food larder (pulses, cured meats, honey). Zamora has spent twenty years raising its foods with their own quality marks, with the explicit aim of keeping population in rural areas.
For cheese dairies and producers I work on the same as for the wineries: their own brand, an online shop geared to the end consumer, nationwide positioning for gourmet product searches and a content plan that makes the most of fairs and routes. The goal is for the producer to capture the end-consumer margin instead of selling cheaply to the intermediary.
Zamora is home to the largest collection of Romanesque churches in Europe, with 23 temples in its old town, and a heritage that combines culture, nature (Arribes del Duero, Lake Sanabria) and gastronomy. The province is integrating its three DOs into certified wine routes that link agri-food, culture and tourism.
For accommodation providers, restaurants and experience businesses, the challenge is to capture the traveller before they arrive and reduce dependence on the OTAs. I work on direct booking, positioning for searches such as "what to see in Zamora" or "Toro wine route", review management and campaigns that turn heritage into overnight stays and spend.
Selling wine, cheese and experiences online requires serious compliance: genuine legal texts, well-implemented GDPR (record of processing activities, cookies, contracts with data processors), distance-selling information and, in the case of wine, the specific rules on selling alcoholic beverages. For wineries and cheese dairies that want to export or enter large distributors, I map out a phased path towards ISO 9001 and ISO 22000 in food safety. With a premium product, traceability and certification are part of the price.
The Kit Digital and Kit Consulting grants are a key lever in a province with strong depopulation: they let Zamora SMEs and self-employed workers fund the website, the online shop, social media management, electronic invoicing and the cybersecurity that open up markets beyond the local one. I help you choose the solutions that genuinely sell (not the ones the provider's catalogue inflates), document the grant properly and integrate it with your operations. Always check the deadlines of the current call in official sources.
Yes, it is one of my focuses. I help wineries in Toro, Arribes and Tierra del Vino build direct sales, a wine club, well-communicated wine tourism and positioning, so they stop relying on bulk sales and the intermediary and capture the end-consumer margin.
It helps them build their own brand and sell directly to the end consumer with an online shop, positioning for gourmet products and a story of origin. The goal is to capture the end-customer margin instead of selling cheaply to the intermediary.
Yes. I work mainly remotely, based in Castile and León and in Las Palmas. Strategy, the website, content and compliance are done just as well at a distance, with in-person meetings when they add value.
Well-implemented legal texts and GDPR, distance-selling information and, for wine, the rules on selling alcoholic beverages. To export or enter large distributors, it is worth advancing in phases towards ISO 9001 and ISO 22000.
Yes, if you are an SME or self-employed worker and meet the requirements of the current call. In a province with strong depopulation it is a key lever to sell beyond the local market. I help you choose and document it; always check the official deadlines.
First session free, no sales pitch. In-person in Zamora or video. If we click, sealed proposal in 5 days.
Yes, it is one of my focuses. I help wineries in Toro, Arribes and Tierra del Vino build direct sales, a wine club, well-communicated wine tourism and positioning, so they stop relying on bulk sales and the intermediary and capture the end-consumer margin.
It helps them build their own brand and sell directly to the end consumer with an online shop, positioning for gourmet products and a story of origin. The goal is to capture the end-customer margin instead of selling cheaply to the intermediary.
Yes. I work mainly remotely, based in Castile and León and in Las Palmas. Strategy, the website, content and compliance are done just as well at a distance, with in-person meetings when they add value.
Well-implemented legal texts and GDPR, distance-selling information and, for wine, the rules on selling alcoholic beverages. To export or enter large distributors, it is worth advancing in phases towards ISO 9001 and ISO 22000.
Yes, if you are an SME or self-employed worker and meet the requirements of the current call. In a province with strong depopulation it is a key lever to sell beyond the local market. I help you choose and document it; always check the official deadlines.