B2B with long sales cycles, brand-led B2C at scale, executive personal branding and place branding (destinations, regions). Each scope has its own rules — and I know all four.
B2B marketing is nothing like B2C. Executive personal branding is not the same discipline as place branding. Each scope has its own metrics, its sales cycle and its language. I work all four with a specific methodology for each one.
Key accounts, decision committees, technical proposals.
Scale, ATL media, mass positioning.
CEOs, founders, visible leaders.
Tourist destinations, regions, cities.
First session at no cost. Tell me the context and, if we are a fit, I'll prepare a tailored proposal within 5 days.