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Scope · Commercial

Marketing for every commercial scope.

B2B with long sales cycles, brand-led B2C at scale, executive personal branding and place branding (destinations, regions). Each scope has its own rules — and I know all four.

Scope · Commercial

Four scopes, four different logics.

B2B marketing is nothing like B2C. Executive personal branding is not the same discipline as place branding. Each scope has its own metrics, its sales cycle and its language. I work all four with a specific methodology for each one.

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Four commercial scopes.

Let's talk about your project?

First session at no cost. Tell me the context and, if we are a fit, I'll prepare a tailored proposal within 5 days.

Frequently asked questions

How does this apply to my SME?

It applies as long as you serve Spanish customers or process Spanish data; the framework is mandatory above thresholds we summarise in the table.

What does it cost in 2026?

Indicative ranges for SMEs 10-50 employees: 2,500-12,000 EUR for documentation + auditor fees vary by AENOR / BV / SGS / LRQA.

Which Spanish regulation applies?

BOE references RD 311/2022 (ENS), Regulation EU 2016/679 (GDPR), LOPDGDD, NIS2, DORA and the EU AI Act 2024/1689 depending on scope.

How long does the implementation take?

Average runs 4-7 months for a single ISO. Compound integrated SGI (9001+14001+27001) usually 8-12 months.

Can I co-finance it with Kit Digital or Kit Consulting?

Yes, Kit Consulting 2026 covers up to 24,000 EUR in advisory hours; Kit Digital covers tools (CRM, ERP, ciberseguridad) up to 29,000 EUR.

References: AENOR · BOE · ISO