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Blog · Ideas on marketing, sales, strategy and compliance

The consultant's
blog.

A space for verified ideas, not cheap opinion. Here you'll find long-form writing on marketing, B2B sales, business strategy, ISO/ENS/GDPR compliance and cybersecurity, and applied AI. Every fortnight, considered reading for executives and professionals who need long-term judgement.

Filter All Marketing Sales Strategy Compliance Digitalisation Branded content Neuromarketing
Branded content

Cuánto, the branded content of Banco Santander.

Branded · 12 min
Branded content

Aprendemos Juntos, the BBVA model.

Branded · 10 min
Branded content

What branded content is and how to approach it.

Branded · 8 min
Neuromarketing

Neuromarketing: uses and state of play.

Neuro · 9 min
Strategy

Marketing myopia by Levitt.

Strategy · 18 min
Strategy

Utility marketing, the key to inbound.

Inbound · 9 min
Analytics

Attribution models to optimise your campaigns.

Analytics · 14 min
Analytics

Programmatic advertising, current challenges.

Ad-tech · 11 min
Digitalisation

Kit Digital 2026: updated guide.

Digitalisation · coming soon
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