One of the first questions SMEs ask me when we talk about Kit Consulting is very direct: "how much do I get?" And the honest answer is "it depends on how many employees you have and which services you need". The programme is designed precisely for companies of a certain size — not for micro-businesses or self-employed workers — and splits the money into three tiers. In this article I explain what segments there are, what amount corresponds to each, how your size is calculated and, above all, what that voucher really translates into once you break it down into specific services. All with the figures straight from the regulatory basis and Red.es's site, with no marketing rounding.
Before getting into figures, a context note I repeat in all my content on this programme: Kit Consulting isn't a blank cheque, nor is it permanently open. It's a grant regulated by rules published in the BOE, with a closed budget and a specific mechanics. If you want the general framework, I develop it in my guide on what Kit Consulting is. Here I focus on the economics.
What are Kit Consulting's segments?
A "segment" in Kit Consulting is simply a company-size tier with a corresponding maximum voucher amount. The programme is aimed at small and medium-sized enterprises with between 10 and under 250 employees, and within that range it sets three categories. The bigger a company's headcount, the larger the voucher amount, because it's assumed that its advisory needs and the complexity of its digital transformation are also greater.
It's worth being clear from the outset that the segment isn't chosen. It's determined by the company's number of employees at the time of application, according to the calculation method set out in the regulatory basis. A company with 35 staff is in Segment A whether it likes it or not; it can't "move up" to B to access a larger voucher. This matters because Kit Consulting is sometimes confused with the Kit Digital programme, where segments are labelled with Roman numerals and go down to self-employed workers with no staff. They're different programmes, as I explain in my comparison between Kit Digital and Kit Consulting.
Kit Consulting amounts by company size
These are the three segments and their maximum amounts, as they appear in the call managed by Red.es. I've added the exact headcount range so you can place yourself without ambiguity:
| Segment | Number of employees | Maximum voucher amount | Typical profile |
|---|---|---|---|
| A | 10 to under 50 | Up to €12,000 | Established small business |
| B | 50 to under 100 | Up to €18,000 | Growing mid-sized company |
| C | 100 to under 250 | Up to €24,000 | Larger mid-sized company |
The progression is clear: the bigger the headcount, the bigger the voucher. But "up to" is the key phrase. The amount is a ceiling, not a guaranteed sum. What the company can actually spend depends on which advisory services it contracts and how much each one costs. If a Segment C SME only contracts one €6,000 service, it doesn't receive the remaining €18,000: the voucher covers the actual cost of the advisory delivered, capped at that ceiling.
Is Kit Consulting for mid-sized companies?
Yes, mainly. The programme's subtitle makes it clear: it funds advisory services for the digital transformation of small and medium-sized enterprises with between 10 and under 250 employees. That leaves out two important groups:
- Micro-businesses and self-employed workers with no staff or fewer than 10 employees. Their route to grants is Kit Digital, not Kit Consulting.
- Large companies with 250 employees or more. They fall above the European SME threshold and aren't recipients of this programme.
In other words, Kit Consulting is deliberately a programme for the middle band of the business fabric: companies that already have structure, staff and a degree of maturity, but need expert advisory to take the next digital step. That's why Segment A (10 to under 50 employees) is the largest in budget terms, since it concentrates most of Spain's productive fabric.
How is the number of employees calculated?
This is one of the details that generates the most doubts, and where it's most important to be rigorous. The number of employees that determines your segment isn't a figure you declare by eye: it's calculated according to the method set out in the regulatory basis, in line with the European SME definition (Recomendación 2003/361/CE). In practice, the following are taken into account:
- The company's average headcount over the reference period, not the number of people on a specific day.
- Part-time contracts, which count proportionally (a 50% working day doesn't count as one full employee).
- Where applicable, associated or linked companies, which can mean an apparently small SME adds employees from its group.
That's why a company that "feels" small can end up in Segment B or C if it's part of a group, and vice versa. Before assuming your tier, it's worth verifying the calculation against the call's detail. If your headcount sits right on the boundary (close to 50 or to 100), that nuance can change the voucher amount you're entitled to.
What is the voucher spent on? The advisory packages
The segment amount is only half the story. The other half is that the voucher isn't spent "generally", but on specific advisory services, each with its own cost. The programme's catalogue includes several categories — artificial intelligence, cybersecurity at different levels, data analytics, digital sales, business processes and 360º digital transformation — and within each there are packages with an associated amount.
To give a sense of the order of magnitude, this table gathers indicative amounts by type of service according to information published on Acelera Pyme. These aren't your segment's figures, but what each piece of advisory you can fit within the voucher costs:
| Advisory service | Indicative amount |
|---|---|
| Artificial intelligence | Up to €6,000 |
| Digital sales | Up to €6,000 |
| Data analytics (basic) | Up to €6,000 |
| Cybersecurity (basic) | Up to €6,000 |
| Cybersecurity (certification preparation) | Up to €18,000 |
| 360º digital transformation | Up to €18,000 |
The logic that follows is interesting: since each service has its own price, a Segment A company (€12,000) can combine, for example, two basic €6,000 services, while a Segment C company (€24,000) has room to chain together more ambitious services or several categories. The voucher acts as a "wallet" with a ceiling, and the advisory packages are what you "buy" within it. That's why, before fixating solely on the segment amount, it's worth thinking about what you actually need: wanting a cybersecurity plan geared towards certification isn't the same as wanting a first artificial-intelligence diagnostic.
How much does a company with 50 employees receive?
This specific question illustrates perfectly why thresholds matter. A company with exactly 50 employees is no longer in Segment A (which reaches "up to under 50"): it moves into Segment B, with a voucher of up to €18,000. A company with 49 employees, by contrast, stays in A, with up to €12,000. A single employee's difference, correctly counted, means €6,000 of extra advisory headroom.
This doesn't mean it's worth "inflating" your headcount — the calculation is objective and verified — but it does mean it's worth calculating your number of employees properly before assuming your segment. And, above all, remember that the amount is a maximum: what you actually receive is the cost of the advisory services you contract, capped at your tier's ceiling. To understand how all this fits into the programme's full circuit, I'd also recommend reading the Kit Consulting digital advisory guide.
Differences from Kit Digital's segments
Since I work with both programmes, here's a clarification that avoids a lot of confusion: Kit Consulting's segments (A, B, C, for 10 to 250 employees) are not the same as Kit Digital's (I, II, III… which go down to self-employed workers with no staff, and with very different amounts). They're different grants, with different regulatory basis, different recipients and different purposes: Kit Digital funds solutions and tools, while Kit Consulting funds expert advisory. A company may have been a beneficiary of one and be eyeing the other, but it's worth not mixing up the amounts or the tiers. I develop this in detail in my comparison Kit Digital vs Kit Consulting.
Frequently asked questions about Kit Consulting's amounts
How much does Kit Consulting give?
Kit Consulting grants a digital advisory voucher of up to €12,000, €18,000 or €24,000, depending on company size. That amount is a maximum: it funds the actual cost of advisory services contracted with adhered advisers, and isn't handed over as freely disposable cash.
What segments are there by size?
There are three segments. A, for companies with 10 to under 50 employees, with a voucher of up to €12,000. B, for 50 to under 100 employees, up to €18,000. And C, for 100 to under 250 employees, up to €24,000. The segment is determined by headcount on the date of application; it isn't chosen by the company.
Is Kit Consulting for mid-sized companies?
Mainly, yes. It's aimed at SMEs with between 10 and under 250 employees, covering everything from established small businesses to mid-sized companies with some structure. Self-employed workers and micro-businesses are left out (their programme is Kit Digital), as are large companies with 250 employees or more.
How much does a company with 50 employees receive?
A company with exactly 50 employees moves into Segment B and is entitled to a voucher of up to €18,000. With 49 employees it would stay in Segment A (up to €12,000). That's why it's important to calculate headcount properly, since the threshold makes the difference.
Can I spend the entire voucher on a single service?
It depends on the cost of the service. Each advisory category has its own amount, so you can use up the voucher with one service or several, up to your segment's ceiling. What you don't receive is the difference between what's spent and the maximum: the voucher covers the actual cost of the advisory delivered.
Conclusion
Kit Consulting's segments translate a simple idea: the bigger the size, the more advisory gets funded. Three tiers (€12,000, €18,000 and €24,000) based on a headcount of between 10 and under 250 employees, calculated rigorously rather than by eye. But the segment figure only makes sense once you cross-reference it with what your company actually needs, because the voucher isn't liquid cash: it's the capacity to contract specific advisory services — from an AI diagnostic to a cybersecurity plan — delivered by professionals adhered to the programme. Understanding your tier and your needs properly is the first step to not leaving value on the table.
If your company falls somewhere within that range and you want to understand how the programme fits your situation, I help SMEs across Castilla y León and the Canary Islands interpret this kind of grant with technical judgement, with no empty promises.
Sources
- Red.es electronic site — Kit Consulting grant call for applications (segments and amounts)
- BOE — Orden TDF/436/2024, de 10 de mayo (Kit Consulting's regulatory basis)
- Plan de Recuperación, Transformación y Resiliencia — About the Kit Consulting programme
- Acelera Pyme — Kit Consulting advisory services
- Red.es — Kit Consulting programme review
Frequently asked questions
- How much does Kit Consulting give?
- Up to €12,000, €18,000 or €24,000 depending on company size — a maximum, funding the real cost of advisory contracted.
- What segments are there by size?
- A (10 to under 50 employees, up to €12,000), B (50 to under 100, up to €18,000) and C (100 to under 250, up to €24,000).
- Is Kit Consulting for mid-sized companies?
- Mainly yes: SMEs with 10 to under 250 employees. Self-employed and micro-businesses use Kit Digital instead.
- How much does a company with 50 employees receive?
- Exactly 50 employees means Segment B (up to €18,000); 49 employees stays in Segment A (up to €12,000).
- Can I spend the entire voucher on a single service?
- Only if that one service costs as much as your segment's ceiling; otherwise you combine several services up to that cap.
Not sure which segment your company falls into, or what you could fund with it? Let's talk for a free diagnostic. Presence across Castilla y León and the Canary Islands.