Free tool · Sales
Answer 15 questions about sales process, CRM and data, prospecting, value proposition and measurement. Get your score from 0 to 100, your maturity level and a visual radar chart showing your weakest area. Free, no sign-up, and your data never leaves your browser.
How it works
Sales process, CRM and data, prospecting, value proposition and measurement: 3 questions per block, single-choice across 4 levels.
Each answer scores 0 to 3. We add up all 15 and convert them to a 0-100 scale, and the same per block.
A 5-axis radar shows you at a glance where you're strong and where you're lagging relative to the rest.
We identify your weakest block and give you 3 concrete actions, with links to go deeper.
Sales maturity, explained
A company's sales maturity is the extent to which its sales process relies on repeatable systems, data and criteria rather than improvisation or each rep's individual talent. It isn't about size: an 8-person SME can have a more mature process than a 40-person sales department that still sells "the old way", with no reliable CRM and no real measurement.
This test evaluates five areas that determine whether your B2B sales process scales, or depends on a couple of specific reps having a good day: the sales process itself (stages, handoffs, review), CRM and data (where information lives and whether it's reliable), prospecting (how you generate new opportunities and who you target), your value proposition (your pitch and how you handle objections), and measurement (whether you have KPIs, forecasting and lost-deal analysis).
Using your 0-100 score, we classify your company into one of four levels. Initial (0-24 points): sales rely almost entirely on improvisation and each rep's talent. Reactive (25-49): some practices already exist — a CRM in place, some order in prospecting — but you react to what comes up rather than planning ahead. Structured (50-74): process, data and measurement already work consistently across most blocks, and it's time to fine-tune your weakest area. Optimised (75-100): a mature commercial system, with a documented process, a reliable CRM, systematic prospecting and measurement that's actually used to decide, not just to archive.
A willing sales team without a system doesn't scale: when your best rep leaves, the know-how of how to sell leaves with them. A documented sales process turns that tacit knowledge into a company asset, not a personal one. The same applies to measurement: without a dashboard with the right KPIs, it's impossible to know whether the problem is in opportunity generation, qualification or closing — and without knowing, every commercial decision is a gamble.
If your result points to prospecting as your weak spot, you're probably missing a well-defined Ideal Customer Profile (ICP): it's the foundation of prospecting that doesn't waste time on accounts that were never going to buy.
Frequently asked questions
It's the extent to which a company's sales process relies on repeatable systems, data and criteria rather than improvisation or each rep's individual talent. It's measured across five areas: sales process, CRM and data, prospecting, value proposition and measurement.
Initial (0-24 points) means sales rely almost entirely on improvisation. Reactive (25-49) means some practices exist, but without much planning. Structured (50-74) means process, data and measurement already work consistently. Optimised (75-100) is a mature, measured commercial system across all five areas.
Between 3 and 5 minutes. It's 15 single-choice questions, grouped into 5 blocks of 3 questions each.
No. All the calculation runs in your browser with JavaScript; no answer is sent to any server and no sign-up or email is required.
The result itself points to your weakest block and gives you 3 concrete recommendations for it. If you want to go through it in more detail, you can book a free 30-minute session.
What now?
Book a free 30-minute session and we'll go through your result, your weakest block, and what fits best with the size and stage of your sales team.