Kit Consulting (Spain advisory grant) funded digital advisory in a catalogue of up to ten services grouped into major areas: artificial intelligence, cybersecurity, data analytics, digital sales, business processes, strategy and performance and a "360" digital transformation service. An SME (small and medium-sized enterprise) could spend its voucher on one or several categories, as defined by the programme framework (Orden TDF/436/2024).
One of the most common questions I receive about Kit Consulting, the Red.es digital advisory programme, is also the most basic and useful: "what can I actually request?" The programme was not a blank cheque — it was a voucher to be spent within a closed catalogue of advisory services. Knowing that catalogue is what enables a good choice. In this article I explain, in an orderly way, all the Kit Consulting advisory categories, what each covers and how to decide which suits you. It works as a guide page for the other articles in the cluster, where each category is developed in depth. This is informational content: the application deadline is closed, so here you will find the complete programme map, not an "apply now".
How many advisory categories are there?
The Kit Consulting catalogue was made up of up to ten advisory services, as described by the Acelera Pyme portal and set out in the programme framework. Those ten services are organised into thematic areas, some with several levels (basic, advanced, preparation for certification). The exact number can be confusing because areas such as cybersecurity or data analytics split into several services. The clearest way to understand it is to group them by area:
| Area | Services included | What it is for |
|---|---|---|
| Artificial Intelligence | AI (adoption plan) | Define which AI projects to prioritise and how to deploy them |
| Data analytics | Basic and advanced | Data-driven decisions: KPIs, dashboards, BI |
| Cybersecurity | Basic, advanced and certification preparation | Protection plan and, if applicable, path to ISO 27001 / ENS (Spanish National Security Framework) |
| Digital sales | Digital sales (includes e-commerce) | Improve customer acquisition and sales through digital channels |
| Processes | Business or production processes | Optimise and digitalise internal operations |
| Strategy and performance | Business strategy and performance | Improve management and business performance |
| Digital transformation | "360" service | Full business diagnosis and cross-cutting roadmap |
This is my reference table so an SME can see at a glance the complete universe of options. From here, each area has its own article where I develop it in detail.
Artificial intelligence
The AI advisory service helped to develop an artificial intelligence plan setting out the required investment and adoption measures, covering techniques such as machine learning, text processing and transcription, and expert systems. This is the category for those who want to know which AI projects make sense for their business and which are just hype. I develop it in the article on Kit Consulting AI advisory, and for specific AI use cases in SMEs, in my article on AI for SMEs: where to start.
Cybersecurity
Cybersecurity split into three services: basic (a tailored protection plan for the SME), advanced (for companies with basic protection in place that want more) and certification preparation (for companies aiming to submit their Information Security Management System for certification, aligning with ISO 27001 and the ENS (Spanish National Security Framework)). This is the category for protecting systems and data with rigour. I develop it in the article on Kit Consulting cybersecurity advisory.
Data analytics
Data analytics had a basic level (start measuring and deciding with data) and an advanced level (for SMEs with basic BI that want to model and integrate more sources). The deliverable is an analytics plan with dashboard design. This is the category for those who want to stop making decisions by gut feeling. I develop it in the article on Kit Consulting analytics and business intelligence advisory.
Digital sales and e-commerce
The digital sales advisory service helped to establish the investment and digital marketing techniques — including AI use — to improve sales performance, and included e-commerce (online store planning). This is the category for selling better through digital channels. I develop it in Kit Consulting digital sales advisory and, focused on the online store, in Kit Consulting e-commerce advisory.
Business and production processes
This category advised on optimising and digitalising operations: business processes (administration, purchasing, management) or production processes (manufacturing, logistics). It is the category for those losing time and money to manual tasks or poorly designed workflows. I develop it in the article on Kit Consulting business processes advisory.
Business strategy and performance
The strategy and performance advisory service helped to improve business management and performance: how the company is organised, how performance is measured and how strategic decisions are taken. It connects naturally with analytics and with a culture of measurement, and is especially useful for growing SMEs that need to professionalise their management.
Digital transformation "360"
The "360" service was the most cross-cutting: instead of focusing on one area, it assessed the whole business and delivered a transformation roadmap. It is the best entry point for an SME that does not know where to start. I develop it in the article on Kit Consulting strategy and digital transformation advisory.
How do categories relate to the voucher amount?
Categories were not chosen in a vacuum: the available amount depended on the company's size segment. The programme defined three beneficiary segments by number of employees, with increasing voucher amounts. In broad terms: smaller SMEs within the eligible range had a lower voucher and larger ones a higher one, designed to cover more services or more complex ones. This meant a company with 200 employees could combine several categories, while one with 15 might concentrate on one or two priorities. The complete segment and amount breakdown is in my article on Kit Consulting segments, sizes and amounts, and the regulatory basis in the programme call and BOE framework.
Who delivered each advisory category?
Any category you chose had to be delivered by an Accredited Digital Adviser on the programme catalogue. Not just any consultant qualified: Red.es required an accreditation process certifying capability and experience for each category. This is why an adviser might be accredited for some categories but not others: the cybersecurity one demonstrated security expertise, the data one demonstrated analytics, and so on. For the SME, this was a guarantee that behind each service was a qualified professional, not an improviser. The relationship was formalised in an advisory services agreement setting out scope, deliverables and timeline.
How to use this guide and the rest of the cluster
This article is the overview; each category has its own in-depth analysis linked above. My recommended reading order: first use the quick guide in the next section to locate your main problem, then read that category's article for scope, deliverables and adviser profile, and finally cross-check with the "360" if you are torn between several. This takes you from "what can I request?" to "this is what suits me" without getting lost in programme jargon.
Can I choose more than one category?
Yes. The digital advisory voucher did not require spending on a single service: an SME could use it across one or several catalogue services, formalising agreements with one or more accredited digital advisers, up to the amount of its segment. This allowed combining, for example, data advisory with cybersecurity advisory, or starting with the "360" and then deepening the areas the diagnosis identified as priorities. What mattered was that each service met its category specifications in the framework.
Which category suits me?
There is no universal answer, but there is a logic. Based on my work with SMEs in Castilla y León and Las Palmas, this is the quick guide I use:
- I do not know where to start → Digital transformation "360".
- I make decisions without data → Data analytics.
- I want to sell more online → Digital sales / e-commerce.
- I have manual processes that cost me money → Business processes.
- I am worried about a cyberattack or data breach → Cybersecurity.
- I want to explore AI sensibly → Artificial intelligence.
And if you are torn between several, the sensible order is almost always: first organise (processes and data), then grow (sales) and protect (cybersecurity) in parallel, and leave AI until the data is clean. To put all this in context, I recommend starting with what is Kit Consulting and following with the digital advisory programme guide.
One piece of advice I always give: do not choose the category based on trends, choose it based on the pain. AI sounds very attractive, but if your company still manages orders on paper and does not measure its margins, your real priority is processes and data, not a machine learning model. The best advisory is the one that resolves the bottleneck holding you back most today, not the one that looks best in a presentation. That is why this guide is ordered by problem rather than technology: the goal is to reach the right category, not the most impressive one.
Frequently asked questions
What categories does Kit Consulting have?
The catalogue groups advisory into major areas: artificial intelligence, data analytics (basic and advanced), cybersecurity (basic, advanced and certification preparation), digital sales (including e-commerce), business or production processes, business strategy and performance, and a cross-cutting "360" digital transformation service. Each area breaks down into one or several catalogue services.
How many advisory categories are there?
The catalogue was made up of up to ten advisory services, according to the programme framework and the Acelera Pyme portal. The exact number can be confusing because some areas, such as cybersecurity or data analytics, split into several levels (basic, advanced, certification preparation). The clearest way is to think by thematic area rather than by total service count.
Can I choose more than one category?
Yes. The digital advisory voucher could be spent on one or several catalogue services, formalising agreements with one or more accredited digital advisers, up to the company's segment amount. This allowed combining areas — for example data and cybersecurity — or starting with the "360" diagnosis and then deepening the priorities it identified.
Which category suits me?
It depends on your main problem. If you do not know where to start: "360"; if you decide without data: data analytics; if you want to sell more online: digital sales or e-commerce; if you have costly manual processes: business processes; if you are worried about security: cybersecurity; and if you want to explore AI sensibly: artificial intelligence. When in doubt, the usual order is organise first (processes and data), grow and protect next, and leave AI until the data is clean.
Sources
- Acelera Pyme — Kit Consulting programme (advisory service catalogue)
- Red.es — Kit Consulting
- BOE — Orden TDF/436/2024, Kit Consulting regulatory framework
Content by Ángel Ortega Castro. Informational content; application period is closed. Always verify with BOE and Red.es for current programme status.