Winery · Aranda de Duero
From local product to brand with purpose.
Repositioning that translated savoir-faire into an exportable narrative. +38% aided awareness in 9 months.
Brand diagnosis, marketing plan and executive support. For companies and non-profit organisations that need strategic direction before tactics — and want to make decisions based on data, not intuition.
New generation in charge, market expansion or business model change. The perfect moment to design the marketing that supports that ambition.
The product is already validated. Time to tell it better, reach more people and convert recognition into a solid market position.
You have a strong tactical team. Adding strategic judgement multiplies results — and I take on that role during the project.
You've reached the point where intuition doesn't scale. Time to move to measuring, comparing and optimising with method.
NGOs, foundations and third-sector organisations need strategic communication like any brand — often with tighter budgets. For these cases I offer special terms and an approach tailored to acquiring members, donors and volunteers.
360° audit of brand, market and metrics. Interviews with leadership and team. Competitor analysis.
Definition of brand territory, differential value proposition, audience mapping and real customer journey.
12-month operating plan: measurable objectives, channels, messages, budget and tracking indicators.
We kick off the first actions together. Fortnightly follow-up sessions for an additional 3 months.
Forget the doorstop report nobody opens twice. What you take away is living infrastructure: workshops, dashboards, templates and support — everything you need so the strategy keeps working when I'm gone.
Brand territory, value proposition and differential promise. If you can't explain it in one sentence, it isn't clear.
Who your real customer is, what they decide and how. Buyer personas validated with research, not invented in a meeting.
Month-by-month operating plan with all the next steps: strategic milestones, launches, campaigns, hires, brand milestones, budgets per block and owner for each action.
Brief templates for external creatives, designers and developers. You speak the same strategic language as your supplier chain.
Repositioning that translated savoir-faire into an exportable narrative. +38% aided awareness in 9 months.
Brand, value proposition and launch plan. First-quarter occupancy target reached in month 2.
I took on strategic leadership while an internal CMO was hired. KPIs defined, team trained, orderly handover.
Audit of brand, market and metrics. Interviews with leadership and team. Critical reading of the real state of play.
Brand territory, value proposition and audience mapping. If it doesn't fit in one sentence, it isn't clear.
12 months month by month: measurable objectives, channels, budgets per block and owner per action.
We start together. Fortnightly sessions for 3 months after delivery. When I leave, the method stays.
Every project is designed bespoke around your sector, business moment and objectives. That's why I don't work with closed packages or fixed rates — the investment depends on the scope you need. What matters is not what you pay: it's what changes in your organisation when we finish.
In the first discovery session I share a fixed quote, no surprises. Before that, we talk.
You have a clear roadmap: where you are, where you're heading, what to do each quarter and with what budget. Goodbye to taking marketing decisions by intuition or urgency.
When your positioning is sharp and your value proposition is well told, you stop competing on the same plane as everyone else. You start playing your own league.
Sales, marketing, leadership and external agencies work with the same strategic brief. Less friction, fewer misunderstandings, more speed.
Dashboard with the 5-7 KPIs that matter. Every marketing investment can be defended with data, not hunches.
Your customer receives the same message on web, social, phone support and at trade shows. The brand stops feeling schizophrenic and starts to compound memorability.
I don't design dependency. I design a plan your team can keep alive without me. If you call me again, it'll be to grow, not to start from scratch.
First 45-minute session, free of charge and no commitment. If we fit, I send you a detailed proposal within 5 days. If we don't, you take away a useful initial diagnosis.